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How Do Scientists Make Decisions?
The original version of this article appeared in The Scientist magazine. A group of researchers led by Stanford University neuroscientist Brian Knutson ran an experiment in 2007 to study how shoppers...
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Interview with Former Congressman Robert Walker, Science Committee Chair, Part I
Congressman Robert Walker represented Pennsylvania in the United States House of Representatives as a Republican from 1977 to 1997. He’s has taken an interest in helping scientists understand...
View ArticleFlame Challenge Faces Challenge: Negative Stereotypes of Scientists
(This article was originally published in Scientific American) Scientists are aloof and socially inept. That seems to be part of the message of the video that won the Flame Challenge, a science...
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Marketing Your Science? Keep it Real: An Interview with Congressman Robert...
(This piece was originally published in Scientific American) When I speak to scientists about marketing, I like to say how important it is to “keep it real”. Pardon me while I say that again in...
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Bill Nye’s “Don’t Teach Creationism…” Video Dissected by Business...
(This article was first published in Scientific American) Have you seen the new video by Bill Nye called “Creationism is not appropriate for children”? The video simply shows Nye standing in front of a...
View ArticleBill Nye, Marketing, and the Anti-Smoking Lobby: A Challenge to Opponents of...
Last week, I was lucky to have the opportunity to pick the brain of communications expert Partick Donadio. Instead of having an abstract conversation on the topic of communicating science. I decided to...
View ArticleWe Are All Politicians Now: Science Communication and the Romney 47% Video
(This article was first published in Scientific American.) This week, presidential candidate Mitt Romney got into hot water after made some remarks at a fundraiser attended by the wealthy that seemed...
View ArticleIt Sounds Almost Like Stereo: Elizabeth Bass on Improvisational Acting with...
(This article was originally published in Nature.) Elizabeth Bass’s job title doesn’t sound odd; she is the director of the Center for Communicating Science at Stony Brook University. But what she...
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The Top Six Science Marketing Hits of 2012
(This article was originally published in Nature.) Scientists, I imagine you’re cuddled up with your loved ones, recounting your favorite moments of the year. To amplify your joy, let me share with you...
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Mad Men and Scientists
Season Six of AMC’s Mad Men will premier this spring on April 7 and scientists around the world will smirk again. If you aren’t one of the millions of viewers eagerly awaiting the premier, let me give...
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Interview with Image Consultant Kasey Smith: Part 1
An image consultant for scientists? I only recently got into the habit of tying my shoes and combing my hair in the morning. But some scientists clearly do know how to look sharp—especially when they...
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Interview with Image Consultant Kasey Smith: Part 2
How is a scientist supposed to dress? I posed this question in an interview with professional image consultant Kasey Smith. My last post contained the first half of our interview, where Kasey...
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What’s your Science Maturity Level?
(This article originally appeared in Nature) I went to a scientific talk the other day that seemed to leave half the audience inspired and the other half frustrated. My frustrated colleagues insisted...
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What Should We Wear? Advice from Scientists about Clothing and Fashion
Studies show that how we dress generally affects what people think of our personalities and capabilities. For example, women are more likely to be hired if they wear more masculine clothes to an...
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Caregiver or Hero—Which One Are You? The Archetypal Roles of Women in Science...
(Originally published in Nature.) The hero, the outlaw, the caregiver—which one of these roles do you play when you’re at work? The theory of archetypes, originated by Carl Jung, fascinates me as a way...
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Want to be A Professional Scientist? Ask to Join the Facebook Group
(This article first appeared in Nature.) Planetary scientist Heidi Hammel was at the telescope when Facebook alerted her to an important new target: a comet had just crashed into Jupiter. “I learned...
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Lobbying for Scientists: Interview with Stephanie Vance, Part 1
Speaking as a citizen of the United States, I can say that right now I am not happy with our Congress. If you’re in the U.S.A., I bet you’re not either. So I’d like to offer you an interview with...
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Lobbying for Scientists: Interview with Stephanie Vance, Part 2
Last week, I posted the first half of my interview with advocacy expert Stephanie Vance about how scientists can influence members of Congress. Here, in the second half, Vance goes into more detail...
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The Top Five Science Marketing Hits of 2013
Twenty thirteen was another topsy-turvy year for scientists in the U.S. Many of us spent a good part of the year dealing with budgets slashed by sequestration. Government scientists, including last...
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Launching Disk Detective: A New Citizen Science Website
Dear Colleagues, Last year, I made three science-marketing new years resolutions: clean my desk, spruce up my webpage, and launch a citizen science project. The desk and the webpage—let’s say they are...
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